Contribution to local community
What is The Community Support Fund?
The DyDo Group considers the enrichment of the local community our obligation as we engage positively with people and the environment. We therefore established the Community Support Fund for the purpose of carrying out ongoing activities to support local communities. The fund is not an interim assistance measure, but is designed to assist with medium- to long-term support activities by appropriating monies irrespective of the company's performance in a single fiscal year.
Focused around the three concepts of "regional revitalization," "nurturing youth," and "unique DyDo activities," the Community Support Fund provides backing for the support projects outlined below.
Economic Support Activities
Support for children victims of the Great East Japan Earthquake
Since 2012 DyDo DRINCO has been donating 10 million yen annually to the Hatachi Fund to provide ongoing support to children living in disaster-hit areas so as to furnish them with an education and support their journey toward becoming independent adults.
Unique DyDo Support Activities
Planning and Execution of the Vending Machine Experience Workshops
Hands-on classes are conducted at each sales office of DyDo DRINCO on the topic of vending machines for children around the concept of contributing to youth education and the local community, and building interest and appreciation for vending machines as an important part of social infrastructure. A broad program includes learning about the history of vending machines through a picture-story show, and hands-on loading to resupply a vending machine.
We have received letters of joy and appreciation from the children who have taken part in these classes.
Providing Papercraft Vending Machine Kits
DyDo DRINCO wishes to vending machines, a core asset of ours, to contribute to society. To this end we produce papercraft vending machine kits that encourage children around Japan to express themselves. In FY2019, we distributed a total of 3,500 of these kits.
We have received photos filled with children's smiling faces and the highly original designs they conceive, from the organizations and families to whom we send these kits.
Fukui Prefectural Okuetsu School for Special Needs EducationThe children have decorated the paper with their own designs, look inside to see how vending machines work, and continue to enjoy pressing the buttons and seeing what comes out.
Learning Support Volunteer Matsu-no-KaiEven parents and guardians were entranced when assembling these kits.
Working together with their children laughter abounded, while the kids also took it very seriously, sharing advice with their peers.
Boy Scouts Ebina No.3 TroopEveryone expressed great interest, working hard to finish before the adults. There was great excitement that the door opened just like a real vending machine and drinks were dispensed when the buttons were pushed.
Educational Foundation SingakukaiIt was a tricky task for the children to build their vending machines, but they had fun affixing stickers and folding the paper. They also made their own money from cardboard and had an enjoyable time playing with the kits.
Introducing a Learning Support Sheet for Drinks Purchasing
After hearing from a number of organizations that our papercraft vending machine kits had proved useful for teaching and practicing how to use a vending machine, since FY2016, we have included a new learning support sheet that aims to provide easy and fun assistance so that children can learn how to make a purchase from a vending machine.
Learning Support Sheet for Drinks Purchasing
Support Sheet Use Example
"How much does it cost?"
"Carefully insert the right coins."
"Press the right button to buy a drink!"
Collabo School Onagawakan
I carried out a special class together with parents/guardians to construct the papercraft vending machine kits. The children were very keen, with students who finished ahead of the class stopping to help out their friends. Through play with the completed vending machines, the children could learn how to count their money and buy something, and the way that vending machines work. I am truly thankful for this precious opportunity.
DyDo DRINCO pursues its vending machine business rooted in the local community, and seeking to further deepen our connection to regular customers and local people, we have introduced a system of "rental umbrellas" in select areas where people can borrow an umbrella free of charge. We have attached rental umbrella boxes to the side of our vending machines so that should a sudden downpour occur, people are free to use these umbrellas. A portion of these umbrellas are collected from lost property found at stations and on trains, encouraging the efficient use of resources and the reduction of environmental burden.
Protecting Local Children with Our Resupply Route Vehicles
At DyDo DRINCO, we leverage the characteristics of our region-based sales activities and participate in initiatives to protect local children in certain areas. Specifically, we provide a safe place for children at risk of crime, and contact the police or family on their behalf. Resupply route vehicles that offer this refuge display a sticker so that children can identify them at a glance. Our vehicles provide a reassuring presence in the community, and further secure a place for DyDo DRINCO in the hearts of customers and communities.
Dance Class Support in the Tohoku Region
Based on our theme of support for "building ties" within the Tohoku region, which was devastated by the Great East Japan Earthquake, we have been conducting the "Dance Education"—Tohoku Dance Project since 2012.
"Dance Education"―Tohoku Dance Project
With a lack of opportunities for children in disaster-stricken areas to exercise and the addition of dance classes as a compulsory part of school education, we launched this project in October 2012 to brighten these children's lives through dance.
Based on the cooperation of the Nippon Street Dance Studio Association, in the first year, dance workshops for teaching staff were held in Iwate, Miyagi and Fukushima Prefectures, with dance classes carried out at roughly 30 kindergartens and elementary schools.
Proving highly popular with children and school staff alike, this initiative has been rolled out and expanded to about 100 schools.
- Nishigo Municipal Yone Elementary School, Fukushima Prefecture
- Morioka Municipal Higashimatsuzono Elementary School, Iwate Prefecture
- Kawasaki Municipal Tomioka Elementary School, Miyagi Prefecture
Dance classes in action
Feedback from children and teachers who participated in dance classes
We have received much positive feedback from the schools at which we have conducted classes. Here we give a sample of the sincere comments from children and messages of appreciation from teachers.
1st-year elementary school student
I was happy to learn how to dance. It was tricky, but I can dance well now.
4th-year elementary school student
It was my first time to dance, but the more I danced, the more fun it got, and by the end my body was moving all on its own.
5th-year elementary school student
I enjoyed learning all the different dance moves. I was a bit reticent about it but now I want to dance again.
The children had fun dancing to stimulating rhythms and movements different to what they are used to. I also learned a lot from the teaching methods used by the professional instructor.
Thanks to the skilled teaching methods of the instructor, even children who didn't really get into it at first were more than happy by the end. I plan on using the instructor's coaching methods in the future.
Dance Instructor for the "Dance Education"—Tohoku Dance Project
Nippon Street Dance Studio Association
I am a "Dance Education" instructor and in that capacity I have shared a lot of meaningful time with children and many others in Tohoku. I feel rewarded when, wherever I go, people say to me with a big smile, "Dance is so much fun!" I feel that the more chances people have to spend time dancing together and enjoying themselves, the brighter everyone's outlook will be throughout the Tohoku region. I wish to continue doing my best in these activities to make people smile and help them to be healthy.
Support to Alleviate Lack of Exercise Among Children in Fukushima Prefecture
To alleviate stress and a lack of exercise among children in Fukushima Prefecture, we conduct the "Dance Education"—Parent-Child Hip-Hop Class @ Fukushima.
"Dance Education"—Parent-Child Hip-Hop Class @ Fukushima
The "Dance Education"—Parent-Child Hip-Hop Class @ Fukushima was launched on June 2013, targeting pre-school students aged 2 through 4 and taking place at indoor facilities in Fukushima Prefecture. In the wake of the Great East Japan Earthquake, a pressing concern has been the inability for many children to get sufficient exercise due to not being able to play outside. Through this project we are showing parents and children the fun of moving about to the rhythmical beats of hip-hop dancing, helping to alleviate stress and a lack of exercise. In collaboration with the Nippon Street Dance Studio Association, sessions are held regularly every month.
Locomotive Syndrome (Declining Locomotive Function)
In recent years, the age at which people are affected by locomotive syndrome, where declines in locomotive organs due to lack of exercise reduce independence and increase the risk of requiring care, has been getting younger and younger.
Against this backdrop, the Ministry of Education, Culture, Sports, Science and Technology has mandated surveys of locomotive function at elementary, junior and senior high school health check-ups.
Under the supervision of physical therapists and other experts, our program of hip-hop themed dancing exercises can be expected to provide beneficial effects against declining locomotive function with age.
Director, Fukushima Bureau for the Future of Children
Due to the effects of the earthquake, children's physical strength and motor skills have been waning and obesity rates are trending upwards. In Fukushima, to tackle these issues, we are propagating exercise programs for young children and implementing various countermeasures.
To this extent, DyDo DRINCO is carrying out the excellent "Dance Education"—Parent-Child Hip-Hop Class @ Fukushima program across the prefecture as part of earthquake recovery support activities, helping children make exercise a part of their daily lives from an early age. The smiling faces of the children are a light of hope for the restoration of Fukushima, and in this respect we are truly grateful for DyDo's efforts.
The DyDo Group “Matsuri” of Japan
The DyDo Group delivers delicious and healthy products to our customers in partnership with various stakeholders in the fields of domestic beverages, pharmaceuticals, and food, and also in overseas business fields.
For instance, our domestic beverage business, which makes up approximately 70% of the Group’s gross sales, is built on trust-based relationships with local communities and our other stakeholders throughout the entire business process, from the manufacturing of beverages, the delivery of products, the installation of vending machines, and the restocking of vending machines, to recycling.
Our gratitude for this serves as important values in the DyDo Group’s business. We also believe that our sustainable business growth originates in the continued liveliness of local communities.
The DyDo Group “Matsuri” of Japan project (matsuri: festival) was launched in 2003 under the DyDo Group’s corporate philosophy of “Creating happiness and prosperity, together with people and with society. To achieve this goal, the DyDo Group will continue to embrace new challenges in a dynamic way.”
We started this project with the hope of making local people happy, helping them live richer lives, and assisting in strengthening their ties and invigorating local communities, through long-cherished traditional festivals around the country. Our support efforts reached their 18th year in 2020.
Festivals not only reflect local cultures and histories but also support the future of local communities.
Invigorating festivals energizes local communities and, by extension, Japan as a whole.
With the hope of passing on traditional Japanese culture to future generations, the DyDo Group will continue to contribute to the revitalization of communities hand-in-hand with local people and governments.
Right beside the soul of Japan
Overview of the DyDo Group “Matsuri” of Japan project
Local broadcasting stations individually produce an episode of a documentary TV series under the theme of their local festival. Each episode, which is broadcast locally, introduces the activities of those involved in the festival, and the history and culture of the relevant district so as to deepen understanding of and empathy with the district.
[Nationwide rebroadcast on a BS channel]
Carefully selected local episodes are rebroadcast nationwide to communicate the attractiveness of the festivals and districts to people all over Japan.
With our “Matsuri” of Japan project activities as a springboard, we plan and implement events helpful in promoting tourism, youth development, and revitalizing communities, in collaboration with local communities and governments.
Furthermore, in cooperation with local broadcasting stations, we take vigorous measures to inform the public about the festivals and the related districts.