International Beverage Business
An Expanding Global Network
In order to achieve sustainable growth, the DyDo Group is accelerating business development in overseas markets where high growth is anticipated. We rolled out beverage vending machines to Moscow, Russia in 2013, and have surpassed 500 units as of present, building a firm foundation for the future. Furthermore, in 2016 we entered the beverage markets of Turkey and Malaysia, key strategic locations in the Islamic world. Moving forward we plan to expand our businesses in the CIS region with Russia as the hub, the Islamic region with Malaysia as the hub, and the Chinese region with Shanghai as the hub.
Business Fields Where We Apply Our Domestically Cultivated Knowhow
We are conducting overseas business development matched to the characteristics of each country/region.
We export products developed and manufactured in Japan and sell them according to the market characteristics of each country/region.
In Russia, our sales channel takes the form of our own vending machines shipped from Japan. Meanwhile, in China, we are pursuing sales through supermarket and convenience store channels.
|China||DyDo-brand products are exported from Japan and sold through Chinese supermarket chains, convenience stores and other channels. We are presently working to expand our lineup and the number of stores that stock our products.|
|Russia||We ship DyDo vending machines and brand products to Russia and sell them. We are working to promote the adoption and market penetration of vending machines.|
Manufacturing & Sales Operations
In Malaysia and Turkey, where we are venturing into new business paradigms, we have invested in firms with existing regional production facilities and brand power. Leveraging our product development capabilities cultivated in the Japanese domestic market, our policies are to further build brand appeal and expand the scope of business.
|Turkey||Investing in firms with regional production and sales capabilities, we sell local brand products through supermarkets, sole proprietorships and other channels. While bolstering sales of existing products, our policy at DyDo DRINCO is to leverage our product development capabilities to further build brand appeal and expand the scope of business.|
|Malaysia||Having invested in the beverage production and sales business of Mamee Double-Decker (M) Sdn. Bhd., a major food manufacturer in Malaysia, we sell local brands through Malaysian supermarket chains, convenience stores, sole proprietorships and other channels. While bolstering sales of existing products, our policy at DyDo DRINCO is to leverage our product development capabilities to further build brand appeal and expand the scope of business.|
Initiatives in Turkey
Through our acquisitions in 2016, we have rolled out operations to Turkey, a country where young people make up a very high percentage of the population and where further population growth is expected—leading to sustained expansion in the beverage market. Present-day beverage categories in Turkey are limited to colas, other carbonated drinks, and fruit juices. In addition to future market expansion, there is much potential to carve new ground with categories such as coffee, tea and other beverages. The DyDo Group sees this as an opportunity to grow the market and apply internationally its product development knowledge accumulated in the Japanese domestic market to thrive at a level beyond the market average.
Major Product Brands in Turkey
- CamlicaA top-class brand of carbonated beverages in Turkey.
- Cola turkaThis is a brand that has long held the love of consumers in Turkey.
- SakaA mineral water brand that comes in large-sized containers, mainly targeting home use.
- MaltanaThis fruit juice based malt beverage is being cultivated as a new brand.